The Inspiration Behind Our Vintage Poster Campaign

THE INSPIRATION BEHIND:

OUR LATEST VINTAGE POSTER CAMPAIGN

AN Idea That’s Been Waiting to Take Off

At Temple Cycles, we’ve always been inspired by the timeless. Our ethos has always been about creating products that stand the test of time. So, perhaps it’s no real surprise then, that the idea of crafting a campaign inspired by vintage car advertisements has been floating around Temple for years.

Why vintage car ads? They evoke a sense of trust, dependability, and timeless appeal—qualities we aim to instill in every Temple bike. Think of iconic campaigns by brands like Volvo: simple yet striking designs that highlight quality, durability, and innovation. These ads celebrated vehicles not just as tools for transportation but as long-term investments, even companions for life. This resonated deeply with us, and so, after many conversations, the moment finally felt right to bring this idea to life.

With the help of Ryan Thomas, a supremely talented graphic designer, we’ve transformed this long-standing vision into reality. Ryan perfectly captured the aesthetic we were aiming for—clean, refined, and evocative of a time when advertising wasn’t about trends but about timeless values.

Drawing the Parallel: a Shared Philosophy

The connection between Temple Cycles and the vintage car ads that inspired this campaign runs deeper than shared aesthetics. Both speak to a set of values rooted in quality, craftsmanship, and a belief in products built to last. When you look at a vintage Volvo ad, for example, it is confident in its simplicity, standing for the things that truly matter, and leaving out the rest.

That’s exactly how we like to approach things here at Temple. A Temple isn’t over-complicated, and it isn't a product of the moment that is destined to be discarded with the next upgrade.

Each of our bikes is crafted using high-quality materials such as our sleek Reynolds steel frames that come with a lifetime warranty. Every element is chosen from world-class makers for its durability and dependability .

This is the essence of our tagline: 'Future Vintage'. It’s a promise that when you choose a Temple, you’re investing in something that will age gracefully and continue to serve you, and even future generations, for years to come.

Looking Backward to Move Forward

Launching this campaign has been a joyful reminder of what Temple Cycles stands for. While it’s rooted in a sense of nostalgia for the best of the past, it’s also a forward-looking celebration of what’s possible when traditional craftsmanship meets modern innovation.

With its clean lines, classic typography, and understated elegance, the poster designs speak to the timeless values that inspire everything we do. It’s not just an ad, it’s an encapsulation of our brand and our belief that great design transcends time.

At Temple Cycles, we’re not just building bikes; we’re building companions that will stand by you for life. This campaign is a celebration of that mission and we can't wait to see how it resonates with you, our community.